Drew Harteveld is a digital practice leader at New Vantage Partners in New York. He's served as VP of Digital Operations for linear broadcast network Univision Communications and has held technology leadership positions at Martha Stewart Living Omnimedia, Time Inc., and CIT. In this episode, Drew drops some serious knowledge about the importance of leveraging and maximizing data, digital transformation, and the benefits of using Agile principles in marketing.

Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in design, content, social and search for clients in the luxury and lifestyle hotel space. Before Spherical, Adam was known for his work at the Roger Smith Hotel where he helped establish the hotel's reputation as a pioneer in social media marketing in the hospitality industry - in fact, eConsultancy proclaimed it "the most social media savvy hotel in New York -- if not the world." Adam talks social media marketing, building a digital agency on a shoestring, and lessons learned from more than ten years in the digital marketing space.