Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in design, content, social and search for clients in the luxury and lifestyle hotel space. Before Spherical, Adam was known for his work at the Roger Smith Hotel where he helped establish the hotel's reputation as a pioneer in social media marketing in the hospitality industry - in fact, eConsultancy proclaimed it "the most social media savvy hotel in New York -- if not the world." Adam talks social media marketing, building a digital agency on a shoestring, and lessons learned from more than ten years in the digital marketing space.