Technologist Eric Brown, DSc, is the CIO of Sundial Capital Research. After graduating college, Eric worked for many years in various areas of technology including software, IT, technical support, and more. About 12 years ago, he moved into an area we now call marketing technology.
The thesis for his doctorate, which he started in 2007, was focused on Twitter sentiment for financial decision making. Eric subsequently leveraged the learnings from his thesis and launched a startup, which he sold in 2015. He's a tech guy with a solid understanding of how technology and marketing work together to drive positive business results.
In this episode, Eric talks about his career, reflects on the concept of digital maturity and why marketing and IT playing nicely in the sandbox is essential to the CIO, CMO, and the business.